Because a Purchase Decision Can Involve More Than One Source

question 72

Essay

Because a purchase decision can involve more than one source of motivation, consumers often find themselves in situations in which different motives, both positive and negative, conflict with one another.Identify and discuss three general types of motivational conflict.In addition, comment on how these conflicts help to bring about the satisfaction of needs.Provide an example of how marketers tailor their marketing communications to fit consumer needs in each of these cases.

---

Definitions:

Factual

Pertaining to information that is based on facts and real events, free of fabrication or speculation.

Organized

The state or quality of being methodically arranged or systematically planned, often implying efficiency and order in the arrangement of objects, tasks, or ideas.

Complete

To finish or make whole; in a medical context, it may refer to the full course of a treatment or recovery.

Documentation Systems

Organized methods or procedures used in healthcare to create, store, and manage patient records, ensuring accuracy, confidentiality, and accessibility of medical information.