Matt's Company Produced a High-Tech Wireless Business Organiser for Busy

question 24

Multiple Choice

Matt's company produced a high-tech wireless business organiser for busy professionals.Matt suggested that a significant part of Internet promotions be made to appeal to gay,lesbian,bisexual and transgender (GLBT) consumers.His manager argued against it,claiming the segment was too small to be of interest to the company.Which of the following claims should Matt use to support his position?

• A) The GLBT segment is always looking for new products.
• B) Although GLBT customers have smaller incomes than other segments, they are more likely to spend money on trendy products.
• C) GLBT customers are more likely to have lower level jobs; therefore, they will be attracted to products that give an appearance of success.
• D) The GLBT segment is larger than most think, and GLBT consumers are more likely to hold professional jobs and have high incomes.

---

Definitions:

Igneous Rock

Stone generated by the hardening and crystallization of molten rock material.

Bowens Reaction Series

Bowen's Reaction Series describes the sequence in which minerals crystallize from cooling magma according to their chemical composition and temperature.

Crystallize

The process by which a solid forms, where the atoms or molecules are highly structured in a pattern known as a crystal lattice.

Olivine

A green iron-magnesium silicate mineral that composes much of the upper mantle and also occurs in mafic and ultramafic igneous rocks.