Roger Was Really Angry When Coca-Cola Attempted to Switch from Its

question 26

Multiple Choice

Roger was really angry when Coca-Cola attempted to switch from its older formula to New Coke.He wrote letters to Coca-Cola,talked to friends,called the local bottler,attempted to hoard 'old Coke,' and complained to the local grocery store manager.In this example,which of the following kinds of degree of commitment would be most closely associated with Roger and his attitudes?

• A) Compliance
• B) Identification
• C) Information acquisition
• D) Internalisation

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Definitions:

Extrinsic Rewards

Extrinsic rewards refer to tangible rewards given by an external source, such as money, prizes, or other benefits, used as motivation for performing certain tasks or behaviors.

Intrinsic Rewards

Non-material rewards that come from within an individual, such as personal satisfaction or joy from completing a task or learning something new.

Novel Ideas

Innovative or original thoughts and concepts that have not been previously conceived or fully explored.

Innovation

The process of developing and implementing new ideas in an organization.