Most Messages Merely Present One or More Positive Attributes of a Product

question 20

Multiple Choice

Most messages merely present one or more positive attributes of a product or reasons to buy it.Which of the following best describes this approach to communicating a message?

• A)Supportive arguments
• B)Countervailing arguments
• C)Refutational arguments
• D)Direct arguments

---

Definitions:

Melancholic

Characterized by a profound presentation of depression, often with significant changes in appetite, sleep, and energy levels, and marked by feelings of sorrow, hopelessness, or inadequacy.

Peripartum

refers to the period shortly before, during, and immediately after childbirth.

Catatonic

A state of psycho-motor immobility and behavioral abnormality marked by stupor, rigidity, or even excessive, pointless motor activity.

Basal Ganglia

Groups of neurons located deep within the cerebral hemispheres involved in controlling movement and coordination.