Susan Is Trying to Select the Right Tour

question 46

Multiple Choice

Susan is trying to select the right tour.She is going to Scotland but can't make up her mind what she wants to do when she gets there.There are so many variables including cost,the weather and Susan's desire to see the village her grandmother called home.Susan's problem emphasises the importance of the ________ in designing an effective hospitality-marketing program for the tourism industry.

• A) experiential perspective
• B) behavioural influence perspective
• C) purchase momentum phenomenon
• D) rational perspective

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Definitions:

France

A country in Western Europe known for its rich history, cultural landmarks such as the Eiffel Tower, and significant contributions to art, science, and philosophy.

Iraq

A country in Western Asia, bordered by Turkey, Iran, Kuwait, Saudi Arabia, Jordan, and Syria, notable for its ancient Mesopotamian heritage and rich reserves of oil.

North Korea

An East Asian country officially known as the Democratic People's Republic of Korea, known for its totalitarian regime, dynastic leadership, and isolation from much of the international community.

U.S. Troops

Members of the United States armed forces, including the Army, Navy, Air Force, Marine Corps, and Coast Guard.