What Is a Major Distinction Between Customers Who Purchase a Product

question 53

Multiple Choice

What is a major distinction between customers who purchase a product because they are brand loyal or if they purchase by inertia?

• A) The cost of the product
• B) The social risk of the product
• C) Whether the purchase is made after a compensatory or noncompensatory decision process
• D) Whether the customers hold a very positive or weak attitude toward the product

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Definitions:

Percentile

A measure that indicates the value below which a given percentage of observations in a group falls.

Frequency Distribution

A table or chart that gives each piece of data in the set and the frequency, or the number of times that it appears in the data set.

Standard Deviation

A statistic that measures the dispersion or variation of a set of values, indicating how much the values differ from the mean of the set.

Z-score

A statistical measure that describes a value's relationship to the mean of a group of values, expressed in terms of standard deviations from the mean.