A Consumer Could Recognise a Problem as Either an Opportunity

question 31

Multiple Choice

A consumer could recognise a problem as either an opportunity or a need.How would promotions differ between those emphasising opportunities and those emphasising needs?

• A)Promotions emphasising needs should attempt to increase the consumer's ideal state, while promotions emphasising opportunities should simply give locations where the products can be found for purchase.
• B)Promotions emphasising opportunities should attempt to increase the ideal state, while promotions emphasising needs should give locations where the products can be purchased.
• C)Promotions emphasising needs should increase the ideal state, while opportunity promotions should attempt to decrease the ideal state.
• D)Promotions emphasising needs should decrease the ideal state, while promotions emphasising opportunities should provide buying locations.

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Definitions:

Evolutionary Psychology

A relabelled form of sociobiology that argues that Darwinian inheritance can explain contemporary human behaviour.

Darwinian Psychology

A theoretical perspective that applies the principles of evolution, such as natural selection, to understand the development of human behavior and psychological traits.

Self-esteem

An individual's subjective evaluation of their own worth, encompassing beliefs and emotions about oneself as competent and valuable.

Self

One’s identity, comprising a set of learned values and attitudes that develops through social interaction and defines one’s self-image.