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What Two Basic Dimensions Determine If a Shopper Will React

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What two basic dimensions determine if a shopper will react positively or negatively to a consumption environment? What factors can affect a consumer's moods in the shopping environment that are a) under the control of the marketer and b) not under the control of the marketer?


Definitions:

Imprisonment

The act of confining someone in a prison as a legal punishment for a crime.

Industrial Societies

Societies where the primary means of subsistence are derived from mechanical production, leading to a complex division of labor and an emphasis on manufacturing and industry.

Declining Crime Rates

A decrease in the number of reported crimes over a specific period, often used as an indicator of societal safety and wellbeing.

Rehabilitation

The process of restoring someone to health or normal life through training and therapy after imprisonment, addiction, or illness.

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