Which of the Following Is an Example of Utilitarian Influence

question 59

Multiple Choice

Which of the following is an example of utilitarian influence?

• A)An individual seeks information about various brands from a professional.
• B)An individual's decision to purchase a particular brand is influenced by the preferences of family members.
• C)An individual feels that the purchase of a particular brand will enhance the image others have of her.
• D)An individual seeks brand-related knowledge and experience from friends, neighbours, colleagues and relatives who have reliable information about the brand.