________ Refers to the Strategy of Getting Visitors to a Web

question 35

Multiple Choice

________ refers to the strategy of getting visitors to a Web site to forward information on the site to their friends in order to make still more consumers aware of a product.

• A) Foot-in-door marketing
• B) Guerrilla marketing
• C) Viral marketing
• D) Demand-based marketing

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Definitions:

Competitors

Entities, individuals, or organizations that are in rivalry for the same objectives, such as market share or recognition.

Problem

An issue or situation that presents difficulty and requires a solution.

Methods/Procedure

Established and systematic ways of doing something, involving steps or actions taken to achieve a particular end.

Interviewing

The process of asking questions and receiving answers from participants, typically used in job selection, research, or journalism.