Consumers Who Participate in Social Networking Are More Likely to Consider

question 64

Multiple Choice

Consumers who participate in social networking are more likely to consider themselves as ________ than are those who do not use online social networks.

• A) media recipients
• B) media broadcasters
• C) members of an aspirational group
• D) members of a reference group

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Definitions:

Functionalism

A theory in psychology that considers mental life and behavior in terms of active adaptation to the person's environment.

William James

Often referred to as the father of American psychology, he was a philosopher and psychologist who was the first educator to offer a psychology course in the United States, making significant contributions to psychology, especially in the areas of education, religion, and mysticism.

Conscious Experience

The state of being aware of and able to think about one's own existence, sensations, thoughts, surroundings, etc.

Wilhelm Wundt

Known as the father of experimental psychology, he established the first psychology laboratory in Leipzig, Germany, in 1879.