Explain the Concept of Guerrilla Marketing and Give an Illustration

question 46

Essay

Explain the concept of guerrilla marketing and give an illustration of how this promotion/communication technique might be applied.Be specific in your comments.

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Definitions:

Inattentional Blindness

A psychological lack of attention that is not associated with any vision defects or deficits, in which an individual fails to perceive an unexpected stimulus in plain sight.

Change Blindness

A phenomenon where a person fails to notice significant changes in a visual scene, indicating limitations in attention and perception.

Cocktail Party Effect

The brain's ability to focus one's auditory attention on a particular stimulus while filtering out a range of other stimuli, as when focusing on a single conversation in a noisy environment.

Visual Action Track

A brain mechanism specialized for processing visual information related to movement and guiding physical actions in response.