Blockbuster

question 5

True/False

Blockbuster.com uses software that recommends videos to a customer based on attributes the movies share with other movies the customer has already ordered.This is an example of behavioural targeting.

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Definitions:

Biographical Inventories

Standardized questionnaires that gather detailed personal and professional history, often used in employment settings for selection purposes.

Structured Interview

An interview method where each interviewee is asked the same set of prepared questions in the same order to ensure consistency and comparability of responses.

Individual

Pertains to a single human being as distinct from a group, community, or family.

Likert-type

Scales commonly used in questionnaires that measure attitudes by asking respondents to rate their level of agreement or disagreement on a symmetric agree-disagree scale for a series of statements.