Which of the Following Best Explains Why Marketers View Teens

question 57

Multiple Choice

Which of the following best explains why marketers view teens as 'consumers-in-training'?

• A)Teenagers have little influence on their families' purchase decisions, but they carefully watch and model the consumer behaviour of their parents.
• B)Marketers typically do not begin targeting consumers until they are teenagers.
• C)Teenagers have little discretionary income, so they have few opportunities to make independent purchase decisions.
• D)Teenagers often develop brand loyalty during their adolescence, committing to a brand and continuing to purchase it for decades to come.

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Definitions:

Dividends

Profits given by a corporation to its shareholders as a distribution.

ROE

Return on Equity, a profitability ratio that measures the amount of net income returned as a percentage of shareholders' equity.

Plowback Ratio

The proportion of earnings that a company reinvests into its business rather than distributing to shareholders as dividends, indicating its growth strategy.

ROE

Return on Equity, a measure of financial performance calculated by dividing net income by shareholder's equity, indicating how well a company uses investments to generate earnings growth.