What Is a Major Difference Between a Generation Y and a Generation

question 20

Multiple Choice

What is a major difference between a Generation Y and a Generation X consumer?

• A) Generation Y is more alienated from traditional culture than Generation X and is reached with more cynical promotional themes.
• B) There are so many more members of Generation X than Generation Y that promoters had to use more mass communications with the Gen Xers and fewer one-on-one promotions.
• C) There are no basic differences except what would be expected by their age differences.
• D) Proportionally, less tobacco and alcohol will be purchased and consumed by Generation Y members than the Generation X cohort.

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Definitions:

Melatonin

A hormone produced by the pineal gland that regulates sleep and wakefulness.

Testosterone

A steroid hormone produced primarily in the testes of males and the ovaries of females, playing key roles in health and disease, including influencing sexual function, muscle mass, and mood.

Progesterone

A hormone released by the ovaries which regulates the condition of the inner lining (endometrium) of the uterus and is essential for maintaining pregnancy.

Neurotransmitter

Chemical substances in the nervous system that transmit signals across a synapse from one neuron to another.