Kyle Liked to Think He Could Program Anything Digital

question 51

Multiple Choice

Kyle liked to think he could program anything digital. He created a new video game, and a major industry firm wanted to buy it from him. He was bothered by their insistence that he modify the game by including a popular product's logo on the clothing of his main character. In this example, Kyle is concerned about the practice of ________.

• A) cultural jamming
• B) advergaming
• C) pretailing
• D) plinking

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Definitions:

Segmented Markets

Markets divided into distinct groups of consumers with similar needs or characteristics for targeted marketing strategies.

Factors

Elements or components that contribute to a particular outcome or situation.

Competitive Advantage

A situation or factor that gives a business an advantage or a better standing over its rivals in the industry.

Define

The act of specifying the meaning of a word, phrase, or concept, usually in a clear and precise manner.