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Discuss at Least 3 Reasons with Ethical Implications When It

question 25

Essay

Discuss at least 3 reasons with ethical implications when it is best not to conduct marketing research.


Definitions:

Empowerment Gap

The disparity between individuals or groups regarding access to resources and opportunities that enable them to make decisions affecting their lives.

Empathy

The ability to understand and share the feelings of another, crucial for establishing meaningful connections and relationships.

Service Quality

Evaluating the degree to which a provided service meets the expectations of a customer.

Service Quality

The degree to which a service meets customers' expectations, often a crucial factor in customer satisfaction and loyalty.

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