A Marketing Firm Bids on a Project for a Bank

question 13

Multiple Choice

A marketing firm bids on a project for a bank study.In the study,a minimum of $20,000 is budgeted for data collection and focus groups after the survey.The bank responds by saying that it can only allocate $10,000 for data collection alone.What should the marketing research firm do?

• A)scale back the project sample size
• B)delete the focus group research
• C)decline the project
• D)Scale back the project sample size and delete the focus group
• E)none of these

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Definitions:

Comments

Observations or statements made about something, often expressing a personal opinion or reaction.

Low Distinctiveness

A situation in which an individual's behavior does not vary much across different contexts or situations, indicating a possible stable personality trait or characteristic.

Kelley's Covariation Model

A psychological theory proposed by Harold Kelley that explains how individuals attribute cause to events based on the consistency, distinctiveness, and consensus of the information available.

Internal Factor

An influence or element originating within a person, such as beliefs, values, skills, or psychology, that affects their behavior or attitudes.