Which of the Following Is Not a Benefit of the Internet

question 35

Multiple Choice

Which of the following is not a benefit of the Internet for marketing research?

• A)more rapid access to business intelligence
• B)facilitates follow-up studies
• C)slashes many cost-related activities in the research process
• D)improves response rates over mail surveys
• E)All are benefits of the Internet.

Understand the personal influences on consumers' buying behavior.

Relate buying decisions to customer involvement and provide examples.

Comprehend the levels of need awareness in the buying process.

Describe effective sales presentation techniques including the FAB selling technique.

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Definitions:

Implied Warranty

An unwritten and unspoken guarantee that a product or service will meet a minimum level of quality and will perform as expected, even though it is not explicitly stated in a contract.

Merchantability

A warranty that goods sold will meet a minimum level of quality and will be fit for the purpose for which they are sold.

Implied Warranty

A legal assurance that goods or services meet a minimum level of quality, irrespective of whether it has been explicitly stated.

Merchantability

A warranty implied by law that goods sold by a merchant are fit for the general purpose for which they are sold.