The Concept of Market Segmentation Was Introduced in the 1980s

question 30

True/False

The concept of market segmentation was introduced in the 1980s.

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Definitions:

Health And Nutrition

A field of study and practice focused on the role of food in maintaining health and preventing disease, encompassing the process of absorbing nutrients for body functions.

Target Market Demographics

The specific characteristics of a population segment at which a company aims its products or services, such as age, gender, income level, and education.

Lower-Price Competitors

Firms that offer products or services at a lower cost compared to other competitors in the market.

Technical Breakthroughs

Significant advancements or innovations in technology that fundamentally change processes, products, or industries.