Which of the Following Is an Example of an External

question 18

Multiple Choice

Which of the following is an example of an external user of marketing research?

• A)the company's vendor's
• B)senior management
• C)human resources management
• D)manufacturing
• E)Information Resources, Inc.

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Definitions:

Late Majority

A segment of consumers in the diffusion of innovation model, who adopt new products or technologies after the average consumer.

Innovator

An individual or organization that introduces new ideas, products, or methods, often leading changes in market trends or technological advancements.

Early Adopter

An individual or group who uses or purchases new products, services, or technologies soon after their launch, often leading trends and influencing later adopters.

Product Life Cycle

The sequence of stages from introduction to growth, maturity, and decline that a product goes through in the market.