Field Service Firms

question 11

Multiple Choice

Field service firms:

• A)are data collection specialists who collect data on a subcontract basis.
• B)design research strategies for large marketing companies.
• C)analyze interviews and provide this analysis to clients.
• D)specialize in going into the field and generating new product ideas.
• E)do only exploratory research.

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Definitions:

Standardized Interview

An interview technique in which all respondents are asked the same set of predetermined questions in the same order, ensuring consistency in data collection.

Semistandardized Interview

An interviewing technique that partially structures the conversation, allowing for preplanned questions while also permitting spontaneous follow-up queries based on the interviewee's responses.

Creative Interview

An interviewing technique that employs innovative questions or formats to elicit deep, insightful responses from participants.

Unstandardized Interview

An interview format without fixed questions, allowing the interviewer more flexibility to explore topics in depth based on the interviewee's responses.