Syndicated Service Firms

question 21

Multiple Choice

Syndicated service firms:

• A)are relatively small.
• B)are large in number.
• C)specialize in product movement and audience media data.
• D)do nothing but collect data.
• E)account for 90% of all monies spent on market research.

---

Definitions:

Proportion

A part of a whole expressed as a fraction or percentage, often used to compare quantities in terms of size or magnitude.

Quick Ratio

A liquidity measure that indicates a company's ability to cover its short-term liabilities with its most liquid assets.

Current Ratio

A liquidity ratio that measures a company's ability to pay short-term obligations or those due within one year, calculated as current assets divided by current liabilities.

Liquidity

A firm’s cash and marketable securities position, refers to its ability to meet maturing obligations. A liquid asset is any asset that can be quickly sold and converted to cash at its “fair” value. Active markets provide liquidity.