What Type of Manager Is Among the Heaviest Users of Marketing

question 20

Multiple Choice

What type of manager is among the heaviest users of marketing research?

• A)franchise manager
• B)vendor
• C)new product development manager
• D)top management
• E)distribution manager

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Definitions:

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Detailed documents that present data analysis, interpretations, and often recommendations based on that analysis.

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Documents or presentations that provide facts, data, and analysis without necessarily including recommendations or conclusions.

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The specific group of people a message, product, or service is aimed at reaching.