To Test the Effectiveness of Changes in an Advertising Campaign,a

question 39

Multiple Choice

To test the effectiveness of changes in an advertising campaign,a marketing research firm decides to implement certain changes in Atlanta,other changes in Dallas,and no change to the ad campaign in Denver.With regard to the products in question,the purchasing propensities in the three cities are equal.What type of research design is the marketing research firm invoking?

• A)exploratory study design
• B)observational study design
• C)descriptive study design
• D)causal study design
• E)all of these

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Definitions:

Recall Task

A cognitive task that requires the retrieval of previously learned information from memory without the presence of the original stimuli.

Multiple Choice

A type of question or test item that offers several answers from which one is to be chosen.

Semantic Memory

Semantic Memory is a type of long-term memory involving the capacity to recall words, concepts, or numbers, which is essential for understanding language and facts.

Episodic Memory

An enduring memory type that encompasses the recall of specific instances, settings, and personal encounters.