What Can Researchers Do to Increase the Chances That Decision

question 53

Essay

What can researchers do to increase the chances that decision makers will use the marketing research information they generate?

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Definitions:

Psychological Triad

This refers to the three major aspects of human psychology: thoughts, feelings, and behaviors.

Basic Approach

A fundamental strategy or method for undertaking research or solving a problem.

Neurotransmitter Expression

The process by which neurotransmitters, the chemical messengers of the nervous system, are synthesized, stored, and released by neurons.

Biological

Pertaining to the physiological and genetic aspects of organisms and their functions.