A Marketing Database Would Be Easiest to Set Up for Which

question 57

Multiple Choice

A marketing database would be easiest to set up for which type of business?

• A)traditional retailer
• B)international retailer
• C)online retailer
• D)specialty retailer

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Definitions:

Ledger

A comprehensive record of all financial transactions that occur in a business, serving as the principal book for accounting and analysis.

Chart of Accounts

A systematic list of all account titles and numbers being used by a company to organize its financial transactions and to prepare financial statements.