During the Focus Group Interview,it Is Imperative That the Focus

question 28

Multiple Choice

During the focus group interview,it is imperative that the focus group moderator:

• A)remain completely objective.
• B)have good quantitative skills.
• C)have a wide range of capability regarding focus group equipment.
• D)be able to screen for appropriate focus group participants.
• E)all of these

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Definitions:

Low Cohesiveness

Refers to a lack of unity, solidarity, or agreement among members within a group, which can negatively affect its performance or stability.

Low Conformity

The tendency of an individual or group to resist adhering to the norms or standards of a larger community or society.

Groupthink

An occurrence in a group setting where the urge for consensus or uniformity leads to unreasonable or maladaptive choices in decision-making.

Direct Pressure

A form of influence where individuals are explicitly urged or coerced by others to engage in certain behaviors or make specific choices.