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Qualitative Research Blends with Quantitative Measures to Provide a Less

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Qualitative research blends with quantitative measures to provide a less thorough understanding of consumer demand.


Definitions:

Standard Normal Probability Distribution

A normal distribution with a mean of 0 and a standard deviation of 1, used in statistical analysis to represent standardized values of a dataset.

Probability Density Function

A function that describes the likelihood of a random variable to take on a particular value.

Continuous Random Variable

A variable whose value is not fixed and can assume an infinite number of values within a given range.

Normal Probability Distribution

A bell-shaped distribution that is symmetric about the mean, showing that data near the mean are more frequent in occurrence than data far from the mean.

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