Britney, a Manager in an Advertising Firm, Was Assigned a Team

question 64

Multiple Choice

Britney, a manager in an advertising firm, was assigned a team and asked to come up with ideas for an advertising campaign. Britney briefed her team and outlined the purpose of the meeting clearly, after which she asked the members to individually generate ideas and bring their list to the next meeting. In the second meeting, the ideas were compiled, doubts clarified, and ideas built-on, after which the members were then asked to individually rank the ideas and submit the list to Britney, who tabulated the scores and created a list of the five highest rated ideas. Britney used ________ to generate the ideas.

• A) cross-training
• B) conflict management
• C) positional rotation
• D) cognitive bias
• E) nominal group technique

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Definitions:

Stackelberg Duopoly

A model of imperfect competition in which one firm sets its output first, influencing the market response of the other firm.

MR

Marginal Revenue, which is the increase in revenue that results from the sale of one additional unit of a product or service.

Marginal Cost

The cost added by producing one additional unit of a product or service, which is crucial for decision-making on production levels.

First-Move Ability

The strategic advantage gained by being the initial entrant into a new market or business segment.