Britney, a Manager in an Advertising Firm, Was Assigned a Team

question 64

Multiple Choice

Britney, a manager in an advertising firm, was assigned a team and asked to come up with ideas for an advertising campaign. Britney briefed her team and outlined the purpose of the meeting clearly, after which she asked the members to individually generate ideas and bring their list to the next meeting. In the second meeting, the ideas were compiled, doubts clarified, and ideas built-on, after which the members were then asked to individually rank the ideas and submit the list to Britney, who tabulated the scores and created a list of the five highest rated ideas. Britney used ________ to generate the ideas.

• A) cross-training
• B) conflict management
• C) positional rotation
• D) cognitive bias
• E) nominal group technique

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Definitions:

National Organization

An entity or group that operates across an entire country, focusing on particular issues, interests, or advocacy at a national level.

Rape Task Forces

Specialized groups formed by law enforcement agencies and community organizations aimed at investigating and preventing sexual assault incidents.

Sexual Assault

An act in which an individual intentionally sexually touches another person without their consent, or coerces or physically forces a person to engage in a sexual act against their will.

United States

A federal republic consisting of 50 states, a federal district, five major self-governing territories, and various possessions, known for its significant influence on world politics, economy, and culture.