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________ Activities Refer to Communications That Are Intended to Protect

question 9

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________ activities refer to communications that are intended to protect the team, persuade others to support the team, or obtain important resources for the team.

Understand the role and importance of publicity in promotion.
Identify the tools and strategies used in public relations.
Understand the strategic use of promotional elements based on product and market characteristics.
Recognize the synergistic effects of combining different promotional elements.

Definitions:

Selective Attention

The focusing of conscious awareness on a particular stimulus while ignoring others, essential in processing information efficiently.

Self-fulfilling Prophecy

A psychological phenomenon in which a person's or group's belief or expectation brings about its own realization or outcome.

Stereotyping

Making generalized assumptions about individuals or groups based on perceived characteristics, often leading to prejudiced attitudes or actions.

Social Identity

The part of an individual’s self-concept derived from their perceived membership in social groups, shaping their behavior and attitudes.

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