Silas, Jerome, and Sasha Are Members of the Marketing Team

question 95

Multiple Choice

Silas, Jerome, and Sasha are members of the marketing team at Widget Innovations, Inc. (WII) , and are responsible for generating ideas for new marketing strategies. Silas has done a phenomenal job in gathering information necessary to help the team understand the desires and needs of the client. All things being equal, Sasha has the best record of making good recommendations to Alvaro, the vice president of marketing. Jerome can make some good recommendations, but sometimes his recommendations are completely off base. Usually, Alvaro pays careful attention to what Sasha has to say, but he generally does not pay much attention to what Jerome proposes. In addition to Alvaro, Sasha has been meeting with the vice president of operations and other members of the executive team to gain support for their request to increase the marketing budget. Sasha is engaging in which of the boundary-spanning processes?

• A) coordination
• B) scout activity
• C) task coordinator
• D) systems monitoring
• E) ambassador activity

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Definitions:

Classical Economists

Economists from the 18th and 19th centuries who focused on free markets, supply and demand, and the idea of self-regulating economies.

Keynesians

Economists and followers of the economic theories of John Maynard Keynes, focusing on government intervention to mitigate the adverse effects of economic recessions.

Government Intervention

Involves actions taken by a government to affect the economy, typically through regulations, subsidies, tariffs, or monetary policies.

Depressions

Extended periods of economic downturn marked by severe declines in GDP, high unemployment, low consumer spending, and deflation, more intense and lasting longer than recessions.