Which of the Following Is Not a Reason Surveys Have

question 54

Multiple Choice

Which of the following is not a reason surveys have a high rate of usage in marketing research?

• A)the need to know why certain things are done or not done
• B)the need to know who does certain things
• C)the need to explain cause and effect relationships
• D)the need to know how consumers make decisions
• E)All are reasons for the high rate of usage of surveys in marketing research.

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Definitions:

Retroactive Interference

The phenomenon where newly learned information interferes with the recall of previously learned information.

Just World Hypothesis

The belief that the world is fundamentally fair, leading individuals to rationalize an unjust situation as having been deserved by the victim.

Fundamental Attribution Error

The inclination to place undue importance on individual traits while overlooking the influence of environmental contexts when evaluating the actions of others.

Conditioned Taste Aversions

A learned association between a specific taste and illness or discomfort, leading to an aversion of that taste in the future.