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Eye tracking devices cannot document which of the following?
Operating Expenses
Expenses incurred from the normal operations of a business, excluding the cost of goods sold, such as rent, salaries, and utilities.
Sales Revenue
The income received by a company from its sales of goods or services before any costs or expenses are deducted.
Gross Profit Percentage
A financial metric that shows the portion of sales revenue that exceeds the cost of goods sold, expressed as a percentage.
Net Sales
The net income from sales a business secures, after subtracting the expenses for returned products, allowances for damaged or missing merchandise, and any granted discounts.
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