To Demonstrate That an Increase in Advertising Causes a Sales

question 60

Multiple Choice

To demonstrate that an increase in advertising causes a sales increase,one must be able to show that the increase in advertising occurred before the increase in sales.Which of the preconditions for causation is being illustrated?

• A)correlation
• B)appropriate time order of occurrence
• C)elimination of all possible causal factors
• D)elimination the effects of the independent variable
• E)none of these

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Definitions:

Impression

The overall perception or judgment formed about something or someone based on various information sources and interactions.

Princesses

Historically or in storybooks, female members of a royal family, especially daughters of a king and queen.

Schema Accessibility

The ease with which a mental schema (a structured set of concepts) can be retrieved from memory, influencing how people encode and recall information.

Arrogance

An attitude of superior importance or presumption often manifested through an overbearing manner.