Examlex
When a researcher describes how a construct will be measured,this is referred to as what type of definition?
Evoked Sets
A group of relevant brands or products that a consumer recalls from memory when considering a purchasing decision in a particular category.
Retrieval Set
Includes those brands or stores that the consumer can readily bring forth from memory.
External Locus of Control
A psychological concept describing individuals who believe that their successes or failures result from external factors and forces beyond their personal control.
Perceived Benefits Analysis
The evaluation of the advantages or improvements that individuals or organizations anticipate or experience from a product, service, or action.
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