In Marketing Research,this Level of Measurement Is the Preferred Measure

question 43

Multiple Choice

In marketing research,this level of measurement is the preferred measure when measuring purchase likelihood and attitude assessment.

• A)nominal
• B)absolute
• C)interval
• D)reliable
• E)ordinal

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Definitions:

Individual Psychology

Adler’s theory of personality.

Analytical Psychology

Jung’s theory of personality.

Community Psychology

A branch of psychology that studies the relationships of individuals within a community and the wider society to improve quality of life.

Social Psychology

A branch of psychology that studies how people's thoughts, feelings, and behaviors are influenced by the actual, imagined, or implied presence of others.