An Ordinal Scale Can Be Used When the Researcher Is

question 5

True/False

An ordinal scale can be used when the researcher is interested in knowing which brand a consumer prefers in a product category.

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Definitions:

Biological Perspective

An approach in psychology that examines psychological disorders and behaviors in terms of their biological or physiological underpinnings.

Learning Perspective

A psychological approach that emphasizes the effects of experience on behavior.

Sociocultural Perspective

A psychological approach that emphasizes the influence of societal and cultural factors on individual behavior and mental processes.

Biological Psychologist

A scientist who studies the physiological bases of behavior in animals and humans, often focusing on the brain's role in behavior.