In Marketing Research,this Level of Measurement Is the Preferred Measure

question 43

Multiple Choice

In marketing research,this level of measurement is the preferred measure when measuring purchase likelihood and attitude assessment.

• A)nominal
• B)absolute
• C)interval
• D)reliable
• E)ordinal

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Definitions:

Electrical Stimulation

The use of electrical currents to stimulate nerves or brain regions for therapeutic purposes or in research to understand neural function.

Olds and Milner

Researchers known for their discovery of the brain's reward system through experiments involving electrical stimulation of the brains of rats.

Rats

Rodents commonly used in psychological and medical research due to their physiological and genetic similarities to humans and their predictable behaviors.

Drives

Internal states that motivate the organism to perform actions necessary for survival, such as hunger or thirst.