Suppose You Were Evaluating Preferred Attributes in an Automobile

question 28

Multiple Choice

Suppose you were evaluating preferred attributes in an automobile.You are to distribute 100 points in terms of how important each attribute is to you,as follows:
____styling
____handling
____horsepower
____towing capability
____economy
100% TOTAL
This scale illustrates which kind of technique?

• A)constant sum
• B)purchase intent
• C)rank order
• D)semantic differential
• E)none of these

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Definitions:

Emancipation

The legal process or condition through which a minor gains the rights and status of legal adulthood, often freeing them from parental control and allowing them to manage their own affairs.

Migrated

Moved from one geographical area to another, typically for the purpose of settling temporarily or permanently in a new location.

Social Events

Gatherings or activities designed for interaction, enjoyment, or celebration among a group of people.

Egalitarian

A belief in human equality especially with respect to social, political, and economic affairs.