If a Market Researcher Was Constructing Questions to Address Sensitive

question 36

Multiple Choice

If a market researcher was constructing questions to address sensitive issues such as individual consumption of alcoholic beverages,the researcher might be better served to utilize which of the following questioning approaches?

• A)direct
• B)indirect
• C)balanced
• D)unbalanced
• E)none of these

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Definitions:

Physical Abuse

Involves the intentional use of force against a person, causing injury, physical harm, or pain.

Sexual Abuse

Non-consensual activities or behaviors of a sexual nature, which can include a wide range of actions from verbal harassment to physical assault.

Antisocial Effects

Negative impacts on society or social relationships, often associated with behaviors that defy social norms or are harmful to others.

Self-Directed Exposure

An individual's intentional engagement with specific stimuli, such as media or environments, for personal reasons or outcomes.