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Attitudes are likely to predict purchase behavior only when subjects are highly involved with the product category.
Stereotype Threat
The risk of confirming as self-characteristic a negative stereotype about one's group, which can negatively affect the performance in the area to which the stereotype is relevant.
Ethnic Group
A community or population made up of people who share a common cultural background or descent.
Test Performance
The outcome or scores obtained from an assessment or evaluation, reflecting the individual's knowledge, skills, or abilities.
Stereotype Threat
The apprehension or fear that one's behavior will confirm an existing stereotype about one's group, which can negatively impact performance.
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