A Survey Question Asks Respondents to Rate Starbucks Coffee on a Continuum

question 4

Multiple Choice

A survey question asks respondents to rate Starbucks coffee on a continuum from bitter to sweet.What type of scale is being used?

• A)Likert
• B)semantic differential
• C)itemized rating scale
• D)graphic rating scales
• E)none of these

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Definitions:

Credible Message

Information or communication that is believable and trustworthy based on evidence or reputation.

Emotionally Based

Decisions or actions driven primarily by one's feelings rather than by analytical thinking.

Logic

The science of reasoning, proof, thinking, or inference, often used to structure arguments or analyze propositions.

High Pressure

Situations or environments characterized by intense stress, urgency, or force, often requiring quick decision-making.