If a Market Researcher Was Constructing Questions to Address Sensitive

question 36

Multiple Choice

If a market researcher was constructing questions to address sensitive issues such as individual consumption of alcoholic beverages,the researcher might be better served to utilize which of the following questioning approaches?

• A)direct
• B)indirect
• C)balanced
• D)unbalanced
• E)none of these

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Definitions:

Chromosomes

Structures within cells that contain genetic material (DNA) and are responsible for determining the characteristics of an organism.

Adenine

A purine nucleobase used in forming nucleotides of the nucleic acids DNA and RNA, involved in cellular energy transfer and signaling.

Thymine

One of the four nucleotide bases of DNA, paired with adenine, and responsible for carrying genetic information.

Guanine

One of the four main nucleobases found in DNA and RNA, which pairs with cytosine and is essential for DNA replication and cellular function.