The Difference Between the Sample Result and True Population Value

question 33

Multiple Choice

The difference between the sample result and true population value is known as __________.

• A)level of confidence
• B)nonsampling error
• C)acceptable error
• D)none of these

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Definitions:

Marketing Concept

A philosophy that firms should analyze the needs of their customers and then make decisions to satisfy those needs, better than the competition.

Marketing Program

An organized, comprehensive plan that outlines the advertising, sales, and marketing efforts for a specific period of time, with the goal of achieving identified business objectives.

Marketing Tools

Various strategies or applications used by businesses to analyze, improve, and automate their marketing efforts.

Utility

Refers to the total satisfaction received from consuming a good or service.