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There are some indications that the historically high interest by marketing researchers and their clients is beginning to wane in which of the following statistical analysis methods?
Horizontal
In economic terms, horizontal integration refers to the process of a company increasing production of goods or services at the same part of the supply chain.
Corporate Restructuring
A broad term describing a number of ways in which companies are reorganized. Includes capital restructuring, mergers, and reorganizations in bankruptcy as well as changes in certain methods of doing business.
Capital Structure
The composition of a company's liabilities and shareholders' equity, which could include debt, common equity, preferred equity, among other securities, used to finance its operations and growth.
Divestitures
The process of selling off subsidiary business interests or investments as a strategic move for a company.
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