Open-Ended Questions Are Often Necessary Even in Surveys Whose Major

question 54

Short Answer

Open-ended questions are often necessary even in surveys whose major objective is to produce quantitative data.Given the open-ended responses below,how would you summarize them for analytical purposes?
QUESTION: How do you think the taste of Pepsi compares with Coca Cola?
Responses: The taste of Pepsi was
1) Better
2) Sweeter
3) Too sweet
4) Not as refreshing
5) More refreshing
6) Sweeter is better
7) Bolder taste
8) They taste about the same
9) I don't know
10) I don't have any idea
11) I don't drink soft drinks
12) Soft drinks are not good for you
13) Sweeter is better
14) Not a refreshing as Coca Cola
15) Coca Cola has always been my favorite brand

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Definitions:

Referent Power

A form of influence based on the leader's personal traits and the followers' identification with, attraction to, or admiration for the leader.

Critical

Characterized by a tendency to question, evaluate, and analyze issues thoroughly before accepting them as true or making decisions.

Unusual

signifies something that is not common, ordinary, or expected, often attracting attention due to its distinctiveness.

Nobel Prize

A set of annual international awards given in several categories such as Physics, Chemistry, Medicine, Literature, and Peace, by Swedish and Norwegian institutions in recognition of academic, cultural, or scientific advances.