Research on Fear Appeal in Advertising Suggests That a Moderate

question 44

Multiple Choice

Research on fear appeal in advertising suggests that a moderate amount of fear is most effective at achieving persuasion.That is,using not enough fear or too much fear in advertising will not be effective.This is an example of what type of relationship that regression might find?

• A)positive linear
• B)negative linear
• C)curvilinear
• D)no relationship
• E)none of these

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Definitions:

Spiritual Certainty

A firm belief in spiritual truths or doctrines, often without need for physical evidence.

Defense Mechanism

Psychological strategies brought into play by individuals, groups, or even nations to cope with realities and to maintain self-image.

Reaction Formation

A psychological defense mechanism where an individual unconsciously replaces unacceptable thoughts or feelings with their opposites.

Defense Mechanism

Psychological strategies employed by individuals, often unconsciously, to protect themselves from anxiety-producing thoughts, feelings, or situations.