A Dependent Variable Is Coded 1=respondent Did Purchase and 0=respondent

question 23

Multiple Choice

A dependent variable is coded 1=respondent did purchase and 0=respondent did not purchase.Independent variables include various demographic and lifestyle characteristics of the respondents.The goal of the analysis is to determine how respondents who did purchase are different from respondents who did not purchase.Which of the following procedures goes with the preceding description?

• A)multiple discriminant analysis
• B)multiple regression analysis
• C)cluster analysis
• D)perceptual mapping

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Definitions:

Price Factor

A multiplier used to adjust prices, often in the context of indexation or currency conversion.

Standard Cost

A preset cost for a product under normal conditions, used as a benchmark against actual costs.

Price Variance

The difference between the actual price paid for a good or service and its expected (budgeted) price.

Standard Cost Cards

Documentation that records the expected costs of materials, labor, and overhead for a product, used for budgeting and performance evaluation.